"C'mon Aussie C'mon" is an Australian Cricket anthem.
Origination
The work was written as a 60 second jingle by Allan Johnston, Alan Morris and other creative staff at the Sydney advertising agency Mojo in 1978 to promote the second season of Kerry Packer's rebel cricket competition World Series Cricket for the Nine television network. The song eulogised players such as Dennis Lillee, the Chappell brothers Ian and Greg and Rod Marsh, used the limerick metre in its vese structure and ended with the refrain, "C'mon Aussie, c'mon, c'mon" sung again and again. In this instance "Aussie" refers to Australia.
The popularity of the chorus and the success that the new cricket competition enjoyed in the 1978/79 summer season inspired the Mojo agency to recut the track and release it as a single in 1978. The jingle's double limerick was split into two, additional refrains were added and a 2' 15" version was produced for radio release and sale. Performed by the Mojo Singers (including Allan Johnston and other agency and recording studio personnel), it topped the charts in Australia for two weeks in February 1979.
The jingle continued to be used to promote World Series Cricket in subsequent seasons even after the rebel competition was reunited with the sanctioned Australian Cricket Board fixtures. The song was played at the WSC games and the chorus was sung by crowds at those games and also the official Test matches. In those subsequent advertising campaigns the lyrics would change to announce who the Australian cricket team's opponents for that summer and to highlight the latest stars of the team.
Shannon Noll version
In 2004, Australian singer Shannon Noll recorded a cover with updated lyrics. The track was released on 20 December 2004 to aid the children's charity Good Start, a joint charity set up by the Australian Red Cross and Sanitarium foods to raise money to ensure all Australian children start the day with a healthy breakfast. The charity reported an earning of in excess of A$150,000 from the proceeds of the sales of the single.
Track listing
- "C'mon Aussie C'mon" (full version)
- "C'mon Aussie C'mon" (radio edit)
Charts
References
External links
- "C'mon sticklers C'mon" - Sydney Morning Herald - 17 December 2004